Once your NFT loyalty program has launched and you’ve gathered some data on what your customers find valuable, you can act on that with airdrops. To “airdrop” an NFT is to gift it, depositing it directly to that customer. Since most people don’t (yet) own a crypto wallet, a major point of friction

NFTs give you all kinds of creative ways to reward deep engagement with your brand. That could be airdropping gifts to long-time supporters or customers who reach a certain level of spend, but you can also use NFTs to unlock a world of in-person experiences. Soapy Joe’s is a family-owned chain of c

If you thought teaching your grandparents how to use the iPad was hard, try to talk them through setting up a web3 wallet. Across the web3 space, from brands and their customers to fan communities, onboarding new users is one of the biggest challenges facing any NFT project. Most consumers still do