Innovative web3 loyalty program for Shopify ecommerce stores that rewards customers with tokens
Innovative web3 loyalty program for Shopify ecommerce stores that rewards customers with tokens
Starbucks has one of the most successful loyalty programs around. With more than $1.6 billion stored up in their rewards app and gift cards, you could argue they’re one of the largest banks in America. So when one of the biggest players in the loyalty space announces they're going all-in on NFT
With high-profile brands like Starbucks and Reddit launching big commitments in web3, companies are catching onto the potential. But there are several challenges brands face when making their first foray into the space. Many customers still find web3 confusing, having to learn about concepts like &
If you’re a marketer who’s pulled off collaborations with other brands - or external communities related to your brand - you know how much coordination, planning, approval, and red tape is involved in making it happen. While collaborations are a way for one brand to onboard new customers from the
Consumers want rewards that provide ownership and share in the upside, they want meaningful connections with brand culture and values, and they like to publicly showcase their brand affinity and status.
When Nike moved into the NFT space with CryptoKicks they barely had to change their playbook. For years their exclusive, location-specific launches for new sneakers and limited runs had people lining up around the block. It translates perfectly to NFT launch tactics like virtual or in-person events,
Once your NFT loyalty program has launched and you’ve gathered some data on what your customers find valuable, you can act on that with airdrops. To “airdrop” an NFT is to gift it, depositing it directly to that customer. Since most people don’t (yet) own a crypto wallet, a major point of friction