Web3 Fixes This: The Taylor Swift Tour Fiasco Shows The Need For A Better Ticketing System

Back in Nov, tickets went on sale for Taylor Swift's new tour, and almost nobody who wanted one got one. Ticketmaster, the biggest ticket seller in the world, couldn't handle the traffic. Asked to respond to complaints on CNBC, shareholder Greg Maffei called it "a function of Taylor Swift" rather …

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The Best Loyalty Rewards Tools for Ecommerce on Shopify

Innovative web3 loyalty program for Shopify ecommerce stores that rewards customers with tokens

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Case Study: How to Build Web3 Loyalty Like Starbucks 

Case Study: How to Build Web3 Loyalty Like Starbucks 

Starbucks has one of the most successful loyalty programs around. With more than $1.6 billion stored up in their rewards app and gift cards, you could argue they’re one of the largest banks in America. So when one of the biggest players in the loyalty space announces they're going all-in on NFT

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Case Study: How to Launch Like Reddit 

Case Study: How to Launch Like Reddit 

With high-profile brands like Starbucks and Reddit launching big commitments in web3, companies are catching onto the potential. But there are several challenges brands face when making their first foray into the space. Many customers still find web3 confusing, having to learn about concepts like &

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Introducing Permissionless Collaboration

If you’re a marketer who’s pulled off collaborations with other brands - or external communities related to your brand - you know how much coordination, planning, approval, and red tape is involved in making it happen. While collaborations are a way for one brand to onboard new customers from the

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Web3 for Brands: Customer Loyalty Program For The Next Generation

Web3 for Brands: Customer Loyalty Program For The Next Generation

Consumers want rewards that provide ownership and share in the upside, they want meaningful connections with brand culture and values, and they like to publicly showcase their brand affinity and status.

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Launch token-gated products for true fans

Launch token-gated products for true fans

When Nike moved into the NFT space with CryptoKicks they barely had to change their playbook. For years their exclusive, location-specific launches for new sneakers and limited runs had people lining up around the block. It translates perfectly to NFT launch tactics like virtual or in-person events,

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